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How to use brand logos in print

- May 21, 2016 -

One of the most important things to consider when designing your prints is how to use your brand logos. Branding is important but is not always more important than what it is printed on, therefore you need to add logos carefully.

Recognition is one of the most important parts of a logo and therefore it necessary to have quality design when it comes to poster printing. Depending on which size your poster will be, there are several different aspects to consider, in order to use a logo to maximum effect.

How to use brand logos in print

Location is key

Careful consideration should be put into where to place a logo on your poster. The general rule is to follow the inverted pyramid method of including the most important information at the top. However, the most effective logo position varies depending on the size and elevation of a poster.

Logos placed on prints somewhere in the eye level vicinity allows more readers to quickly identify the brand. Unless you draw attention to it, the bottom of the poster is the least valuable region as people tend to overlook material printed there.

Additionally, the left side of a print is more valuable than both the middle and right side. Similar to reading a book, a study found that most people naturally look to the left first and follow an F-shaped pattern when reading a website page or glancing over a poster.

Stick to a strict colour scheme

Logos need to be clear and easy to read at a distance so an array of colour and fine detail should be avoided. Try using the same colour scheme as the poster design itself. Most powerful brands in the world stick to a simple palette of less than 3 main colours.

If you are using an eye-catching coloured background, make the logo semi-transparent. This is a subtle way of advertising the brand without competing for attention against the vibrant poster design.

Alternately, a logo with a styled in white background or border should not require much alteration – provided the text and image are large enough to be easily read.

Use high-quality images

Make sure that the images of your logo provided to your print company are the right size for your print. If the resolution is too low then your logo could become pixelated and this will may not reflect your brands actual attention to detail.

To make sure your logos have the clearest print, do not use an image with smaller than 100-pixel resolution.

It is also important that resized logos should retain their original appearance. Do not grab images from the company home page and stretch them so that they conveniently fill a blank space. Doing this can cause logo to lose their original shape and appear stretched or pixelated.

Less is more – scrap the slogans

In order to maintain a clean and simple poster design, avoid logos that contain slogans.

Unless you are a major international brand, slogans are far less identifiable than the symbol components of a logo. In order to keep attention on the content of your print, and your logo readable, choose a version of your logo that is uncluttered.

Slogans can always be printed elsewhere on the prints, such as the footer of a poster, where it can still be seen but avoids taking the attention from your content.

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